Budweiser NYC x 123klan
New York City February 2016.
ABinBev NYC Budweiser x 123klan
Abinbev and Instagraffite commissioned us to paint the 9th floor of Abinbev's new offices in the heart of NewYork.
Through several preliminary discussions, we heard them about their business philosophy, and decided to integrate them graphically into our creation in the form of words and a logo.
As always, 123KLAN's process is the same, we design everything by hand ourselves, we re-interpret their values graphically by switching to illustrator.
Before the official opening of the new offices, we had to decorate an entire floor. Which is good because when everything is still under construction, it gives us more creative freedom for our murals, and also for the conditions of realization in the space.
Being an integral part of the interior design from the conceptualization stage allows for a good and balanced teamwork.