MY LITTLE PONY PROJECT: 25 PONIES FOR 25 YEARS
Twice, Hasbro selected Klor to custom-paint their iconic 18-inch My Little Pony figure for major charitable art events. Being chosen twice, across two distinct editions years apart, speaks to her standing in the international design community and her ability to move between worlds without losing her voice: from graffiti walls to gallery exhibitions, from streetwear to a children's toy brand with a global footprint of over 100 million figures sold worldwide.
2005 : The Pony Project, Milk Gallery, New York
In 2005, Hasbro presented "The Pony Project" at Milk Gallery in New York City. Nearly 50 renowned female artists and designers were invited to reimagine the 18-inch figurine. Each unique creation celebrated the beauty and diversity of pop culture. 50% of the proceeds were donated to the Association of Hole in the Wall Camps, dedicated to helping children with severe and life-threatening illnesses. Klor contributed her first custom pony under the 123KLAN name.
2008 — 25 Ponies for 25 Years, Chelsea Art Museum, New York
In September 2008, for My Little Pony's 25th anniversary, Hasbro partnered with Thunderdog Studios to present "The MY LITTLE PONY Project: 25 Ponies for 25 Years" at the Chelsea Art Museum in New York City. A one-night-only gallery exhibition on September 18th. The selection was deliberately tight and culturally precise: 25 figures, 25 names.
Among the participants: David Arquette and Courteney Cox, Leah Remini, John Stamos, Deborah Gibson, Amy Grant, LeAnn Rimes, Kimora Lee Simmons for Baby Phat, Lisa Pliner, alongside artists Jon Burgerman, Tokidoki, Catalina Estrada, Jim Houser, Junko Mizuno, Claw Money, Junie Moon, Tado — and Klor, listed under her studio name 123 Klan. Not an open call. A curated roster assembled for cultural weight and global reach.
All 25 figures were auctioned on CharityFolks.com to benefit Give Kids The World Village, with Hasbro contributing an additional $75,000 donation. Klor's "123Kute" edition, a steel blue pony layered with skull motifs, graffiti lettering, and the studio's signature broken-heart detail, was part of this auction.
Two ponies. Two causes. One artist invited twice.
The journey continued in 2012 with a global dimension and new inspiration.
The "MY LITTLE PONY Project" was revived for a year-long global celebration as part of My Little Pony: Friendship Is Magic. This charitable art exhibition marked the project’s first world tour, featuring international talents in iconic cities such as Los Angeles, New York, and Tokyo. This revival was not only a showcase of contemporary creativity but also an invitation to rethink the relationship between art, pop culture, and social engagement.
A Fusion of Art, Fashion, and Community Engagement
“The Pony Project” stands out for its ability to bring together seemingly distant worlds—an iconic children’s toy and contemporary art—to create a powerful and accessible dialogue. By inviting talented creators to redefine My Little Pony’s image, Hasbro and its partners paved the way for a new form of artistic expression, where fashion, design, and illustration merge for a noble cause. This initiative proves that art can be a catalyst for social change and a way to unite communities around universal values such as friendship, solidarity, and resilience.
Legacy and Impact
The success of these editions illustrated how creative and committed partnerships can contribute to important social causes. By financially supporting organizations dedicated to helping sick children, “The Pony Project” leaves a legacy that goes far beyond mere artwork. It reminds us that each artistic project, when driven by a humanitarian vision, can inspire and transform lives.
Conclusion
From 2005 to 2012, “The Pony Project” embodied a resolutely modern and charitable artistic adventure. By reinventing a pop culture icon and linking its image to a noble cause, Hasbro successfully bridged the gap between art and social engagement. This project remains an inspiring example of how creativity can serve as a lever for the greater good while opening new perspectives for contemporary artistic expression.
I
